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COMMUNITY

The Right Tools to Launch a Business

Jul, 2022

Anera’s Women Can program helps Ameera start her own landscaping business

As part of Anera’s community development program, Women Can, 52-year-old Ameera received a lawn mower and tree trimmer to help her prepare her home garden for planting.

The widow and mother of seven lives in Biddu village in northwest Jerusalem. She also received a small plow that is easier to maneuver in small spaces.

"Before, our tractor was unable to reach the edges of my greenhouse. But the new plow reaches everywhere," she says.

Ameera’s vegetable garden helps feed her family. She grows peas, beans, cauliflower, cucumbers and peaches.

But she says it isn’t enough to fully support her family. Her children want to help but that is easier said than done. Her eldest child recently graduated from university but can’t find a job. Two children are still in university and three more are in school with hopes of furthering their studies too.

Now Ameera has a plan to use the new tools donated by Anera to start a business to bring in much needed revenue for her family.

Ameera tries out her new plow
Ameera

The first step, she says, is to create an advertisement on Facebook to target owners of home gardens and small farmlands. Her business will offer landscaping services like mowing lawns and gardens and trimming trees.

Ameera is confident the project will succeed. “I am sure it can prosper because there is nobody else doing this in any of the surrounding neighborhoods." She hopes the new business will bring in a stable income.

"There is nobody else doing this."

Anera’s Women Can program aims to support women-headed households to develop businesses that can help support their families. The program is active in the West Bank and Gaza and is funded by Islamic Relief USA.

community-hover
Women Can

Anera's IRUSA-funded program aims to empower Palestinian women-headed families to increase their economic autonomy and financial resources.

In Context

UN Sustainable Development Goals related to this story

SDG--Sustainable Development Goal 5: Gender Equality

“We see this project as a window of hope," she says. "My children need to complete their education and they need financial aid to do that. Hopefully we’re almost there, thanks to this project.”

Ameera says there are many families who need support for their initiatives. And, thanks to this program, she says, they too can succeed.

The equipment Women Can is providing to support Ameera's burgeoning business.

Ameera's son works their new plow

Ameera's son helps out

Ameera

Ameera


The views expressed herein are those of Anera and shall not, in any way whatsoever, be construed to reflect the official opinion of IRUSA, its Islamic Relief affiliates, or its donors.

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